When Chris left his first sponsor (Verve), Prana took him on.
Thanks to Chris' performances and to the fact he is really popular, Prana improved its sales and it is now the most famous clothes brand for climbers.
Thanks to Chris' performances and to the fact he is really popular, Prana improved its sales and it is now the most famous clothes brand for climbers.
Fashion, Fashion, Fashion!!!
When I go rock climbing, I always see people wearing Prana's or Petlz's products, as if you have to wear these type of clothes when you are a climber!
To my mind, there is a big paradox:
On the one hand, people who climb often say they love the nature and dislike our consumption society...
On the other hand, the same people buy high cost products because of their need for identification to the climber's world!
I invite you to react about this subject because I am a quite good climber and I have never bought Prana's and Petzl's products even if I would like to be like Chris Sharma!
To my mind, there is a big paradox:
On the one hand, people who climb often say they love the nature and dislike our consumption society...
On the other hand, the same people buy high cost products because of their need for identification to the climber's world!
I invite you to react about this subject because I am a quite good climber and I have never bought Prana's and Petzl's products even if I would like to be like Chris Sharma!
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